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The Heart of Change

The Heart of Change

المؤلف: John Kotter & Dan Cohen
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While most companies believe change happens by making people think differently, that isn’t the case. Instead, according to John Kotter and Dan Cohen, change happens when you make people feel differently. You have to appeal more to the heart than the mind. The authors offer a new dynamic — the “see-feel-change” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller, Leading Change, The Heart of Change gives straight advice on successful change — and true stories of companies making change happen. In This Summary You'll Learn: The Heart of Change: Why people succeed and why they fail at large scale-change and how you can use an eight-step path to success. The Need for Urgency: You will see why you must raise feelings of urgency so that people start telling each other "we must do something." Building the Guiding Team That Gets the Vision Right: You need the right group of people with the right vision to start the change process. Communicating for Buy-in: You will send clear messages about change and remove barriers to those changes. Creating Early Wins and Not Letting Up: You will see why creating an early win is important and why you have to keep momentum up. Making Change Stick: You will learn how to change your organization's culture so that change will stick.

التصنيف: المال والأعمال
عنوان الكتاب The Heart of Change
المؤلف John Kotter & Dan Cohen
التصنيف المال والأعمال
عدد الصفحات 8
الناشر Harvard Business Review Press
سنة النشر 2005