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The Influentials

The Influentials

المؤلف: Ed Keller & Jon Berry
$1.00

This groundbreaking book by two consultants from the RoperASW marketing firm identifies the real people around whom marketing strategies, such as word of mouth, revolve. Who are these real people? They are the most influential Americans — the ones who tell their neighbors what to buy, which politician to support and where to vacation. They aren’t necessarily who you expect. They aren’t the richest 10 percent or the best educated 10 percent. They aren’t the early adopters who are always the first to try everything. They are, however, the 10 percent of Americans most engaged in their communities — where they wield a huge amount of influence. Keller and Berry offer numerous guidelines for reaching these Influentials.

التصنيف: المال والأعمال
عنوان الكتاب The Influentials
المؤلف Ed Keller & Jon Berry
التصنيف المال والأعمال
عدد الصفحات 8
الناشر Free Press
سنة النشر 2003